hi there howdy hello hola
i'm amanda popovski, aspiring marketing professional.
please make yourself at home!
Hi there! I’m Amanda, a jack-of-all-trades creative based in Buffalo, NY and passionate about marketing in all its forms. I’m known for my unique perspective, attention to detail, and strong communication skills, and consider myself a cheerleader and optimist in professional settings. I’m interested in working with like-minded people who I can learn from and laugh with, particularly in the marketing and content creation industries.
Some fun facts about me- I’m casi fluente in Spanish, I’m passionate about minimalism, mindfulness and meditation, and my favorite books are Fahrenheit 451, The Bell Jar and A Year of Less. When I’m not clackety-clacking on a keyboard for work, I like to hike, bike, meditate, read, and explore the culinary landscape of Buffalo. My favorite food is eggplant parmesan and my three dogs are my sun, my moon, and my stars.
Thank you for stopping by!
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Portfolio
Mock Case Study
Deb Deluca Writing Coach
I created this case study to synthesize my research and stretch my creative skills. In this case study, AP Marketing (that’s me!) walks step-by-step through Deb Deluca’s brand to craft a digital marketing strategy, create original content, ensure it is search engine optimized, and develop a social media strategy.
This project is a testament to my roles as quick learner, enthusiastic researcher, creative thinker, and marketing fanatic.
B2C Content
The W Spa
Clarence, NY
As Marketing Coordinator at The W Spa, I’ve written, managed and posted all blogs, email newsletters, social media posts, and graphic and web designs. I’ve redesigned the spa’s website, established a cohesive brand “vibe,” updated photography and videography content across the board, and maintained sales and engagement through the COVID-19 shutdown. I’ve also create campaigns across social media platforms to promote spa services through a mix of graphic designs and curated videos, which you can find on our Facebook and Instagram below:
I’ve also had the pleasure of establishing Social Media Marketing internship and Instagram Coordinator positions, and have been lucky enough to train the incredibly talented women that fulfill those roles- Emma and Stefani. I created an onboarding packet and workbook for Emma at the start of her internship to ensure her orientation was as smooth as possible, and that I could distill in her the wealth of knowledge I had accumulated about life at The W Spa since I was hired. Clicking around these documents can give you an idea of my leadership style, writing abilities, graphic design skills, and warm, genuine interest in human relationships.
Long-Form Pieces
“An Invitation to Look”: The Reclamation of Burlesque in Buffalo
Excerpt:
My feet are starting to hurt from standing. Mary intuits this and invites me to sit on the hardwood, the sticky, beer-stained hardwood, and I oblige. Since the opening number I’ve seen the following:
- A dancer in a thin, tight body suit and blacked-out contact lenses slowly ripping their “skin” off to screamo music.
- A dancer with horns, reminiscent of Satan, dominating a “stage kitten” (a scantily-clad young woman who picks up stripped pieces and props after each set) with a neck collar and a fake whip.
- A dancer (with her face, from cheekbones to temple, covered in black paint, for anonymity’s sake) interpretive dance to a haunting lyrical piece.
I have also seen one specific audience member tape every performance in full on their phone, parting through the crowd like a ghost to the very lip of the stage and speaking directly to the dancers as they perform. “YES,” this person says, in a tone just above a whisper. “Work it, honey. YES.”
When the sardonic emcee, with her feather earrings, voluminous hair and acrylic nails out to here struts onto the stage to introduce Fiona Fatale, Mary is ecstatic. Carolyn walks on with Lucy-esque pinup curls and a simple cotton dress. Lights up, and she’s taken command of the microphone, singing “Touch-A, Touch-A, Touch Me” from Rocky Horror Picture Show with that high, flighty voice only she and Susan Sarandon could master. She twirls and her dress flutters up to flash a sneak peek to the crowd. With her back to the audience, she peels one sleeve off her shoulder, peering coyly at the room, then snaps it back into place. We cheer, begging for more. She shakes across the stage, singing and shimmying, and then she lifts her dress over her head. She throws it stage left, revealing 1940’s lingerie, pearly, silky, luminescent, that hugs her curvaceous frame in all the right places. She turns again from the audience and unfastens her bra, slowly it comes off, touch-a touch-a touch-a touch me, and then only her nipples are confined, her breasts flapping with impressive centrifugal force as she shimmies her shoulders.
I stare at her face. Her smile is genuine.
Read more
In the Eye of the Patriarchy: An Exploration of the Origin and Effects of Women’s “Beauty Myth,” Yesterday and Today
Thesis Statement:
Women and their bodies have been oppressed, degraded, and treated as “the second sex” for millennia. As Western women have begun to fight against this oppression and gain rights, advertisers and corporations, recognizing the “beauty myth” as the final obstacle to gender equality, have created an impossible beauty standard for Western women and their bodies which has resulted in mental health and body image disorders. The eradication of the beauty myth is necessary to promote gender equality and positive intersectional female representation so that all women can progress, change, and turn their attention to much-needed feminist activism.
Read more
Web Design
Multiple Brands
Health & Wellness | Life Coaching | Spirituality
What started as a fun personal project for my own website turned into a passion and a valuable skill in an interconnected world- web design. Some of my favorite projects:
Articles
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Skills
Time Management
The key to personal success, especially in a remote era. Scheduling and self-discipline have been critical in my academic and professional successes and vital to juggling multiple projects at once.
Multimedia Experience
I have experience with WordPress and Squarespace and their blogging platforms, all social media outlets, videography, marketing copywriting and journalism. The multimedia frontier is ever-extending and always intriguing.
Customer Service
Through many retail jobs and a genuine fascination with human beings, I've come to love customer service and customers themselves. I take great pride in being bubbly, charismatic, and genuinely excited to connect with clients and coworkers while providing value that will seriously make their day.
Attention to Detail
This has helped me plenty while overseeing all marketing operations and employees at The W Spa. Catching small mistakes and optimizing little details is the difference between a good result, a great result, and a WOW result.
Independent Leadership
As an introverted, free-spirited, Mom-of-the-group type, I love to lead and cherish independence. I like to take ideas and run with them, but also recognize the value of collaboration. Count on me to be a self-starter and a solid leader.
Growth Mindset
Fifty self-help books and a zillion podcast episodes later, I understand the correlation between effort and success, and that as a fresh graduate I have a lot of learning to do and work to put in. That's why I'm interested in starting my marketing career- to build on my foundations and grow into my potential!
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testimonials
The moment we met Amanda we were drawn in by her calm, radiant energy- and in the time we have gotten to know Amanda, we can ALL say how grateful and blessed to have her leadership and camaraderie as a part of our team! We have seen Amanda help her team members inside of the spa work on bettering themselves, and even their own businesses.
Her natural ability to help, execute greatness, and build up her team are winning qualities that any business who is lucky enough to have her on their team will value, as these are some of her most important assets.
Amanda’s attention to detail and ability to execute new tasks and troubleshoot are absolute next level. She always finds a way to understand a new asset of the task at hand and a new layer of learning and deeper understanding. She truly has that “golden touch”. When Amanda has been assigned projects, she has consistently returned them in the newest, freshest ways, allowing all of us to collaborate and learn together. When she doesn’t know, she asks and learns. She has implemented new procedures and has led our team with new policies we have collectively implemented together.
Her customer service skills are top notch. We have seen Amanda grow in many ways, including handling even the most difficult of situations, in a charismatic, calm way. When she teaches others our policies, she does so in a way that brings people into her nurturing, calm energy, and does so in a way that is agreeable and makes our workplace fun, light and special, and productive. The spa is better for Amanda’s magic, or golden touch, that she somehow puts on everything.
We are so grateful for the magnificent time we have spent with her and look forward to seeing and hearing of her new adventures! We are so confident in Amanda’s abilities and know that Amanda has left The W Spa better than she found it.
Amanda’s attention to detail and ability to execute new tasks and troubleshoot are absolute next level. She always finds a way to understand a new asset of the task at hand and a new layer of learning and deeper understanding. She truly has that “golden touch”. When Amanda has been assigned projects, she has consistently returned them in the newest, freshest ways, allowing all of us to collaborate and learn together. When she doesn’t know, she asks and learns. She has implemented new procedures and has led our team with new policies we have collectively implemented together.
Her customer service skills are top notch. We have seen Amanda grow in many ways, including handling even the most difficult of situations, in a charismatic, calm way. When she teaches others our policies, she does so in a way that brings people into her nurturing, calm energy, and does so in a way that is agreeable and makes our workplace fun, light and special, and productive. The spa is better for Amanda’s magic, or golden touch, that she somehow puts on everything.
We are so grateful for the magnificent time we have spent with her and look forward to seeing and hearing of her new adventures! We are so confident in Amanda’s abilities and know that Amanda has left The W Spa better than she found it.
Amanda is by far the most one of the most creative people I have ever met. When I first met Amanda at Canisius College, her innovativeness blew me away. When we worked together in a marketing group, Amanda was able to build a brand from a simple concept with her creative power. Her ideas are so good that they sometimes catch me off guard! When I’m working with Amanda, she always has her notebook, constantly writing and jotting down ideas. Amanda’s true creative gift is writing. Her ability to express the creative vision from my head onto paper is amazing.
From the beginning, Amanda has played a lead role in group-like settings. At Canisius, Amanda took the time to organize and outline the work that needed to be completed and by who, keeping the group organized and on-time to turn in the project. Amanda has used her writing skills to increase our website content, to increase traffic, build understanding of the products and services we offer, and build brand presence through social media platforms. With the unexpectedness of the Covid-19 pandemic, Amanda has shown that she can adjust to and deal smoothly with unexpected developments. Amanda has created campaigns and promotions that tie in to what is happening around the world while assuring our guests that we are taking all safety precautions.Under her management there has been more traffic to the website than ever before and our social media platforms have gained followers. She is constantly looking for better methods to improve our key goals (quality, service, productivity) and can always anticipate what needs to be done. She knew she wanted to grasp a better understanding of Google SEO analytics, and rank better on Google search results, so she took initiative in hiring me to assist in that line of work.
I wish I could always work with someone like Amanda. She explains projects thoroughly rather than commanding them, making sure I fully grasp an understanding of the topic. Amanda addresses issues she may have in the form of a question (Why did you decide to do it this way? How did you come to this decision?) rather than insulting or angrily opposing ideas. She is always giving me feedback on my work, emailing me or telling me that I did a wonderful job. Every time a project is completed Amanda will thoroughly go through it with me so I can see what I did well, what I need to work on, and how I can improve next time.
As a new member of the digital media marketing community it saddens me to see Amanda leave but I am so thankful for the skills, leadership, and friendship she has shown me. Any employer would be lucky to have her on their team.
From the beginning, Amanda has played a lead role in group-like settings. At Canisius, Amanda took the time to organize and outline the work that needed to be completed and by who, keeping the group organized and on-time to turn in the project. Amanda has used her writing skills to increase our website content, to increase traffic, build understanding of the products and services we offer, and build brand presence through social media platforms. With the unexpectedness of the Covid-19 pandemic, Amanda has shown that she can adjust to and deal smoothly with unexpected developments. Amanda has created campaigns and promotions that tie in to what is happening around the world while assuring our guests that we are taking all safety precautions.Under her management there has been more traffic to the website than ever before and our social media platforms have gained followers. She is constantly looking for better methods to improve our key goals (quality, service, productivity) and can always anticipate what needs to be done. She knew she wanted to grasp a better understanding of Google SEO analytics, and rank better on Google search results, so she took initiative in hiring me to assist in that line of work.
I wish I could always work with someone like Amanda. She explains projects thoroughly rather than commanding them, making sure I fully grasp an understanding of the topic. Amanda addresses issues she may have in the form of a question (Why did you decide to do it this way? How did you come to this decision?) rather than insulting or angrily opposing ideas. She is always giving me feedback on my work, emailing me or telling me that I did a wonderful job. Every time a project is completed Amanda will thoroughly go through it with me so I can see what I did well, what I need to work on, and how I can improve next time.
As a new member of the digital media marketing community it saddens me to see Amanda leave but I am so thankful for the skills, leadership, and friendship she has shown me. Any employer would be lucky to have her on their team.
