Hi there! I’m Amanda, a jack-of-all-trades creative based in Buffalo, NY and passionate about marketing in all its forms. I’m known for my unique perspective, attention to detail, and strong communication skills, and consider myself a cheerleader and optimist in professional settings. I’m interested in working with like-minded people who I can learn from and laugh with, particularly in the marketing and content creation industries.
Some fun facts about me- I’m casi fluente in Spanish, I’m passionate about minimalism, mindfulness and meditation, and my favorite books are Fahrenheit 451, The Bell Jar and A Year of Less. When I’m not clackety-clacking on a keyboard for work, I like to hike, bike, meditate, read, and explore the culinary landscape of Buffalo. My favorite food is eggplant parmesan and my three dogs are my sun, my moon, and my stars.
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I created this case study to synthesize my research and stretch my creative skills. In this case study, AP Marketing (that’s me!) walks step-by-step through Deb Deluca’s brand to craft a digital marketing strategy, create original content, ensure it is search engine optimized, and develop a social media strategy.
This project is a testament to my roles as quick learner, enthusiastic researcher, creative thinker, and marketing fanatic.
As Marketing Coordinator at The W Spa, I’ve written, managed and posted all blogs, email newsletters, social media posts, and graphic and web designs. I’ve redesigned the spa’s website, established a cohesive brand “vibe,” updated photography and videography content across the board, and maintained sales and engagement through the COVID-19 shutdown. I’ve also create campaigns across social media platforms to promote spa services through a mix of graphic designs and curated videos, which you can find on our Facebook and Instagram below:
I’ve also had the pleasure of establishing Social Media Marketing internship and Instagram Coordinator positions, and have been lucky enough to train the incredibly talented women that fulfill those roles- Emma and Stefani. I created an onboarding packet and workbook for Emma at the start of her internship to ensure her orientation was as smooth as possible, and that I could distill in her the wealth of knowledge I had accumulated about life at The W Spa since I was hired. Clicking around these documents can give you an idea of my leadership style, writing abilities, graphic design skills, and warm, genuine interest in human relationships.
My feet are starting to hurt from standing. Mary intuits this and invites me to sit on the hardwood, the sticky, beer-stained hardwood, and I oblige. Since the opening number I’ve seen the following:
I have also seen one specific audience member tape every performance in full on their phone, parting through the crowd like a ghost to the very lip of the stage and speaking directly to the dancers as they perform. “YES,” this person says, in a tone just above a whisper. “Work it, honey. YES.”
When the sardonic emcee, with her feather earrings, voluminous hair and acrylic nails out to here struts onto the stage to introduce Fiona Fatale, Mary is ecstatic. Carolyn walks on with Lucy-esque pinup curls and a simple cotton dress. Lights up, and she’s taken command of the microphone, singing “Touch-A, Touch-A, Touch Me” from Rocky Horror Picture Show with that high, flighty voice only she and Susan Sarandon could master. She twirls and her dress flutters up to flash a sneak peek to the crowd. With her back to the audience, she peels one sleeve off her shoulder, peering coyly at the room, then snaps it back into place. We cheer, begging for more. She shakes across the stage, singing and shimmying, and then she lifts her dress over her head. She throws it stage left, revealing 1940’s lingerie, pearly, silky, luminescent, that hugs her curvaceous frame in all the right places. She turns again from the audience and unfastens her bra, slowly it comes off, touch-a touch-a touch-a touch me, and then only her nipples are confined, her breasts flapping with impressive centrifugal force as she shimmies her shoulders.
I stare at her face. Her smile is genuine.
Women and their bodies have been oppressed, degraded, and treated as “the second sex” for millennia. As Western women have begun to fight against this oppression and gain rights, advertisers and corporations, recognizing the “beauty myth” as the final obstacle to gender equality, have created an impossible beauty standard for Western women and their bodies which has resulted in mental health and body image disorders. The eradication of the beauty myth is necessary to promote gender equality and positive intersectional female representation so that all women can progress, change, and turn their attention to much-needed feminist activism.
What started as a fun personal project for my own website turned into a passion and a valuable skill in an interconnected world- web design. Some of my favorite projects:
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