hi there howdy hello hola
i'm amanda popovski, digital marketing advisor candidate for haley marketing group.
please make yourself at home!
Hi there! I’m Amanda, a jack-of-all-trades creative based in Buffalo, NY and passionate about marketing in all its forms. I’m known for my unique perspective, attention to detail, and strong communication skills, and consider myself a cheerleader and optimist in professional settings. I’m interested in working with like-minded people who I can learn from and laugh with, particularly in the marketing and content creation industries.
Some fun facts about me- I’m casi fluente in Spanish, I’m passionate about minimalism, mindfulness and meditation, and my favorite books are Fahrenheit 451, The Bell Jar and A Year of Less. When I’m not clackety-clacking on a keyboard for work, I like to hike, bike, meditate, read, and explore the culinary landscape of Buffalo. My favorite food is eggplant parmesan and my three dogs are my sun, my moon, and my stars.
Thank you for stopping by!
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marketing experience
Web design samples and journalism articles available upon request.
Mock Case Study
Deb Deluca Writing Coach
I created this case study for my Haley Marketing Group application using the position requirements you’ve outlined in your application description- craft a digital marketing strategy, create original content, ensure it is search engine optimized, and develop a social media strategy. It centers around Deb Deluca, a writing coach focused on self-publishing who’s seeking AP Marketing’s digital marketing services and social strategy.
This project is a testament to my roles as quick learner, enthusiastic researcher, creative thinker, and marketing fanatic.
The W Spa
Health & Wellness | Beauty
Clarence, NY
As Marketing Coordinator at The W Spa, I’ve written, managed and posted all blogs, email newsletters, social media posts, and graphic and web designs. I’ve redesigned the spa’s website, established a cohesive brand “vibe,” updated photography and videography content across the board, and maintained sales and engagement through the COVID-19 shutdown. I’ve also create campaigns across social media platforms to promote spa services through a mix of graphic designs and curated videos, which you can find on our Facebook and Instagram below:
I’ve also had the pleasure of establishing Social Media Marketing internship and Instagram Coordinator positions, and have been lucky enough to train the incredibly talented women that fulfill those roles- Emma and Stefani. I created an onboarding packet and workbook for Emma at the start of her internship to ensure her orientation was as smooth as possible, and that I could distill in her the wealth of knowledge I had accumulated about life at The W Spa since I was hired. Clicking around these documents can give you an idea of my leadership style, writing abilities, and warm, genuine interest in human relationships.
Canisius College
MKT201B
Principles of Marketing
Though I’d been playing around with social media and web design for quite some time before, I was fairly late in the marketing game at Canisius when I took my first (and only!) marketing class the fall of my senior year- Principles of Marketing. This is where I fell hard for all things business and marketing, particularly marketing strategy and social media.
I was grouped with a team of really amazing young women (including Emma, whose testimonial you’ll read in a minute!). We were were tasked with running marketing simulations through a game focused on the automobile industry, called ZOOM. As the professor explained our assignments, I daydreamed about what could give our group an advantageous edge. What kind of car would I want to drive as an empowered young professional? I approached the group on our first day with the idea for an auto company called HERA, named after goddess of all goddesses. Our cars would be marketed specifically to women, and we would have four different automobiles at varying price points that targeted women throughout their entire consumer life cycle. Fun and lots of hard work ensued as we created a brand based on empowerment, inspiration, and philanthropy (one of our mock goals, for example, was to donate 10% of our profits by 2030 to organizations that work to end sex trafficking).
Below is our final marketing plan, copyedited by yours truly, if you’d like to take a look.
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Skills
Time Management
The key to personal success, especially in a remote era. Scheduling and self-discipline have been critical in my academic and professional successes and vital to juggling multiple projects at once.
Multimedia Experience
I have experience with WordPress and Squarespace and their blogging platforms, all social media outlets, videography, marketing copywriting and journalism. The multimedia frontier is ever-extending and always intriguing.
Customer Service
Through many retail jobs and a genuine fascination with human beings, I've come to love customer service and customers themselves. I take great pride in being bubbly, charismatic, and genuinely excited to connect with clients and coworkers while providing value that will seriously make their day.
Attention to Detail
This has helped me plenty while overseeing all marketing operations and employees at The W Spa. Catching small mistakes and optimizing little details is the difference between a good result, a great result, and a WOW result.
Independent Leadership
As an introverted, free-spirited, Mom-of-the-group type, I love to lead and cherish independence. I like to take ideas and run with them, but also recognize the value of collaboration. Count on me to be a self-starter and a solid leader.
Growth Mindset
Fifty self-help books and a zillion podcast episodes later, I understand the correlation between effort and success, and that as a fresh graduate I have a lot of learning to do and work to put in. That's why I'm interested in starting my career at Haley- to build on my foundations and grow into my professional potential!
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testimonials
The moment we met Amanda we were drawn in by her calm, radiant energy- and in the time we have gotten to know Amanda, we can ALL say how grateful and blessed to have her leadership and camaraderie as a part of our team! We have seen Amanda help her team members inside of the spa work on bettering themselves, and even their own businesses.
Her natural ability to help, execute greatness, and build up her team are winning qualities that any business who is lucky enough to have her on their team will value, as these are some of her most important assets.
Amanda’s attention to detail and ability to execute new tasks and troubleshoot are absolute next level. She always finds a way to understand a new asset of the task at hand and a new layer of learning and deeper understanding. She truly has that “golden touch”. When Amanda has been assigned projects, she has consistently returned them in the newest, freshest ways, allowing all of us to collaborate and learn together. When she doesn’t know, she asks and learns. She has implemented new procedures and has led our team with new policies we have collectively implemented together.
Her customer service skills are top notch. We have seen Amanda grow in many ways, including handling even the most difficult of situations, in a charismatic, calm way. When she teaches others our policies, she does so in a way that brings people into her nurturing, calm energy, and does so in a way that is agreeable and makes our workplace fun, light and special, and productive. The spa is better for Amanda’s magic, or golden touch, that she somehow puts on everything.
We are so grateful for the magnificent time we have spent with her and look forward to seeing and hearing of her new adventures! We are so confident in Amanda’s abilities and know that Amanda has left The W Spa better than she found it.
Amanda’s attention to detail and ability to execute new tasks and troubleshoot are absolute next level. She always finds a way to understand a new asset of the task at hand and a new layer of learning and deeper understanding. She truly has that “golden touch”. When Amanda has been assigned projects, she has consistently returned them in the newest, freshest ways, allowing all of us to collaborate and learn together. When she doesn’t know, she asks and learns. She has implemented new procedures and has led our team with new policies we have collectively implemented together.
Her customer service skills are top notch. We have seen Amanda grow in many ways, including handling even the most difficult of situations, in a charismatic, calm way. When she teaches others our policies, she does so in a way that brings people into her nurturing, calm energy, and does so in a way that is agreeable and makes our workplace fun, light and special, and productive. The spa is better for Amanda’s magic, or golden touch, that she somehow puts on everything.
We are so grateful for the magnificent time we have spent with her and look forward to seeing and hearing of her new adventures! We are so confident in Amanda’s abilities and know that Amanda has left The W Spa better than she found it.
Amanda is by far the most one of the most creative people I have ever met. When I first met Amanda at Canisius College, her innovativeness blew me away. When we worked together in a marketing group, Amanda was able to build a brand from a simple concept with her creative power. Her ideas are so good that they sometimes catch me off guard! When I’m working with Amanda, she always has her notebook, constantly writing and jotting down ideas. Amanda’s true creative gift is writing. Her ability to express the creative vision from my head onto paper is amazing.
From the beginning, Amanda has played a lead role in group-like settings. At Canisius, Amanda took the time to organize and outline the work that needed to be completed and by who, keeping the group organized and on-time to turn in the project. Amanda has used her writing skills to increase our website content, to increase traffic, build understanding of the products and services we offer, and build brand presence through social media platforms. With the unexpectedness of the Covid-19 pandemic, Amanda has shown that she can adjust to and deal smoothly with unexpected developments. Amanda has created campaigns and promotions that tie in to what is happening around the world while assuring our guests that we are taking all safety precautions.Under her management there has been more traffic to the website than ever before and our social media platforms have gained followers. She is constantly looking for better methods to improve our key goals (quality, service, productivity) and can always anticipate what needs to be done. She knew she wanted to grasp a better understanding of Google SEO analytics, and rank better on Google search results, so she took initiative in hiring me to assist in that line of work.
I wish I could always work with someone like Amanda. She explains projects thoroughly rather than commanding them, making sure I fully grasp an understanding of the topic. Amanda addresses issues she may have in the form of a question (Why did you decide to do it this way? How did you come to this decision?) rather than insulting or angrily opposing ideas. She is always giving me feedback on my work, emailing me or telling me that I did a wonderful job. Every time a project is completed Amanda will thoroughly go through it with me so I can see what I did well, what I need to work on, and how I can improve next time.
As a new member of the digital media marketing community it saddens me to see Amanda leave but I am so thankful for the skills, leadership, and friendship she has shown me. Any employer would be lucky to have her on their team.
From the beginning, Amanda has played a lead role in group-like settings. At Canisius, Amanda took the time to organize and outline the work that needed to be completed and by who, keeping the group organized and on-time to turn in the project. Amanda has used her writing skills to increase our website content, to increase traffic, build understanding of the products and services we offer, and build brand presence through social media platforms. With the unexpectedness of the Covid-19 pandemic, Amanda has shown that she can adjust to and deal smoothly with unexpected developments. Amanda has created campaigns and promotions that tie in to what is happening around the world while assuring our guests that we are taking all safety precautions.Under her management there has been more traffic to the website than ever before and our social media platforms have gained followers. She is constantly looking for better methods to improve our key goals (quality, service, productivity) and can always anticipate what needs to be done. She knew she wanted to grasp a better understanding of Google SEO analytics, and rank better on Google search results, so she took initiative in hiring me to assist in that line of work.
I wish I could always work with someone like Amanda. She explains projects thoroughly rather than commanding them, making sure I fully grasp an understanding of the topic. Amanda addresses issues she may have in the form of a question (Why did you decide to do it this way? How did you come to this decision?) rather than insulting or angrily opposing ideas. She is always giving me feedback on my work, emailing me or telling me that I did a wonderful job. Every time a project is completed Amanda will thoroughly go through it with me so I can see what I did well, what I need to work on, and how I can improve next time.
As a new member of the digital media marketing community it saddens me to see Amanda leave but I am so thankful for the skills, leadership, and friendship she has shown me. Any employer would be lucky to have her on their team.
